Widely ignored by artists and fans alike, Apple Music's "Connect" social feature is being fazed out, three years after a splashy public rollout featuring Drake and Jimmy Iovine. Originally envisioned as a major component of Apple Music, Connect allows artists to share photos and videos with fans, who could then comment on or like the posts.
It didn't catch on, however, and a year after it was introduced Apple Music moved Connect from its own tab to within the For You recommendation page, while still keeping posts visible on Artist Pages. Now, Apple has decided to remove Connect from Artist Pages and For You altogether, effective immediately.
In an announcement sent to artists, Apple explains the "few changes" it is making to the music streaming service. "We’re always looking for ways to enhance our focus on artists and help them better connect to fans," the message reads. "So we’ve given Artist Pages an all-new design and added new, personalized Artist Radio."