Greenburg, who got his start with Endeavor, has spent 20 years as a television packaging agent.
Ari Greenburg has been named president of WME and will oversee daily operations of the agency across its Beverly Hills, New York, Nashville, London and Sydney offices.
Greenburg was one of the first employees of the Endeavor talent agency in 1995 and the first trainee promoted to agent at the upstart agency. Seven years after becoming an agent, he became partner. Greenburg is a member of Endeavor's executive committee and helped lead the agency’s merger with the William Morris Agency in 2009 to form WME.
"Over the past few years, Ari has taken on a host of new responsibilities and played an integral role in shaping the vision for the future of the agency," newly appointed Endeavor president Mark Shapiro commented in an internal memo to the company that was provided to Billboard. "He is a dealmaker without peer, cares deeply about his colleagues, and knows the industry inside and out. As we move into this next chapter, Ari is uniquely positioned to bring WME to new heights. He comes from television, but his curiosity and commitment to our leading role in the entertainment industry are extraordinary."