Warner Bros. Records has announced the formation of Facet Records, a new collaboration with prolific songwriter Justin Tranter and top A&R executive Katie Vinten. The imprint has a "mission to identify and develop the next generation of superstars," said WBR co-chairman and CEO Aaron Bay-Schuck on Wednesday.
"Justin is a true visionary and one of the greatest songwriters in the game, with a remarkable ability to bring the best out of people," remarked Bay-Schuck. "Justin is a fierce champion for artists and their songwriting peers, takes risks, dares to be different, and fights daily for the causes they believe in, both within and outside the scope of the music business. Katie is a brilliant A&R person who has been the guiding force behind an incredible roster of chart-topping songwriters, Justin among them."
Tranter and Vinten have worked together dating back to launch of their songwriting career; she joined Warner/Chappell in 2012 as director of A&R before being elevated to senior vp and co-head of A&R in 2016. With the launch of Facet, she'll transition into consultancy roles at both WBR and Warner/Chappell, where she'll continue to work with a select roster of songwriters.