Capitol Music Group Hires Amber Grimes as SVP of Global Creative

Amber Grimes

Amber Grimes

Capitol Music Group announced on Tuesday (Dec. 11) that Amber Grimes will be the svp of global creative. The Spotify veteran will report to Chairman & CEO Steve Barnett in the newly-created position.      

"Many of us at CMG have had the pleasure to work closely with Amber in her role at Spotify, and her incredible well of innovative ideas and brilliant execution made a great impression on us and convinced me that we needed her to join the CMG team," said Barnett in a statement. "Her skills as an executive and an entrepreneur will be of great benefit to our artists as she leads our Innovation and content creation teams to new levels of excellence and plays a key role in our global streaming strategy."

In her new role, Grimes will head the company's Innovation Team and Ten3 content creation department, as well as formulate and execute CMG's global streaming strategy.

"Capitol is at the forefront of developing truly exciting new talent, and they do so by supporting their artists’ vision and never being afraid to push boundaries. I’m honored to be expanding my relationship to work more directly with this incredible roster of artists, as well as CMG’s incredible labels and teams," added Grimes. "I’m thrilled to be bringing my streaming experience, passion for artists and disruptive mindset into the Tower."

Grimes previously worked as the senior manager of urban independent at Spotify where she acted as the liaison between Spotify and the independent hip-hop community. She has assisted with campaigns for Paul McCartney, Rae Sremmurd and Logic


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