Tony Bracy Joins SB Projects as VP Marketing and Promotions

Tony Bracy
Joel Marasigan

Tony Bracy

SB Projects has hired music industry veteran Tony Bracy as vice president of marketing and promotions, it was announced Thursday. In his new role, Bracy will oversee all radio promotion, streaming and marketing initiatives for the Scooter Braun-founded company's clients, including Ariana Grande, Justin Bieber and Tori Kelly.

"I'm very happy Tony is joining our team. He works his ass off and isn't afraid to get his hands dirty," said Braun. "This company has always been about working from an underdog position and Tony brings that scrap and tenacity that you need to win. Welcome to the team Tony."

Prior to joining SB Projects, Bracy spent three years raising the radio profiles of Katy Perry, Niall Horan and Halsey, among others, as West Coast Regional Promotion Director at Capitol Records. All in all he spent a decade-plus in the promotion departments at Capitol and pre-merger Virgin Records. Bracy began his music career in various promotion roles at KBRE, a major station in the Houston market.

In July, SB Projects promoted Allison Kaye to president and hired Jen McDaniel as general manager of music.

"I couldn't be more excited to join the team at SB Projects under the leadership of Scooter, Allison, and Jen," said Bracy. "I look forward to working with their powerhouse roster and breaking many new artists along the way. 2019 will be massive!"