RCA records announced the promotion of Camille Yorrick to evp, creative content on Wednesday (Dec. 5). She has been with the company since 2014 and previously worked as svp, video production.
“I'm really excited about this new phase." said Yorrick in a statement. "The role that visual content plays in culture is vital to our business. I look forward to building on RCA's current impact in this space and developing new global opportunities. [...] With RCA's talented staff, and a groundbreaking roster that is growing every day, the future is full of dynamic possibility.”
In her new role, Yorrick will oversee content strategy and programming. She will also lead the development of visual creative content through partnerships with RCA's artist roster and content creators, while continuing work on music visuals.