Leading Indian digital music services Saavn and JioMusic completed their merger this week, and are now known as JioSaavn. The new service boasts a catalog 40 million tracks in 15 languages and claims to be the largest streaming platform in South Asia.
The company operates a free, ad-supported tier and a premium product called JioSaavn Pro -- a similar offering as global leader Spotify, reportedly only months away from entering the coveted India market.
"The launch of JioSaavn marks a new era for music streaming in India and, the global music industry at large," commented Paramdeep Singh, co-founder and executive vice chairman of JioSaavn. "Combining the scale and quality of the Jio network with our highly engaged product experience, JioSaavn is positioned for a steep growth trajectory that will benefit the entire ecosystem of label partners, brand advertisers, and independent artists to bring content, commerce and culture together."