Lisa Ellis Joins SoundCloud as Global Head of Music

Courtesy of Soundcloud
Lisa Ellis

Former Sony Music executive Lisa Ellis has joined SoundCloud as global head of music and artist relations. In her new role, the industry veteran will lead SoundCloud's artist and label services team, working with artists, managers and labels to help them grow across the platform. Ellis will be based in NYC and report to CEO Kerry Trainor.

Ellis joins SoundCloud from Provenance Ventures, a holding company for Provenance Media, where she'll continue in an advisory role. Prior to Provenance, she was operating partner at Fireman Capital Partners, where she was an investment partner and advisor.

Before entering the worlds of private equity and venture capital, however, Ellis enjoyed a 14-year run at Sony Music Entertainment, where she rose to executive vp. During her time at Sony, she oversaw label creative and operational management for Columbia and Epic Records, in addition to digital initiatives across the label group. Other roles include two years as president of Sony Urban Music and senior vp, strategic marketing and TV/film/commercial music licensing.

By the time she left Sony in 2009, Ellis had played key roles in the development, planning and/or branding of numerous current superstars, including Beyonce, John Legend, Nas, Mariah Carey, Lauryn Hill, Marc Anthony and Oscar winners Three 6 Mafia, as well as Kanye West’s G.O.O.D label, the SoSo Def roster, and Loud Records, among others.

"Lisa has spent decades championing artists,” said Trainor. “She’s a passionate music executive, whose leadership, experience and strategic vision will be an asset to the team and our partners. Her connection to the creative community, understanding of the unique role SoundCloud plays in launching creators’ careers and helping them connect with fans is invaluable, and will help us continue to empower and grow the largest, most diverse community of audio creators."

Added Ellis, "Among streaming platforms, SoundCloud stands out as a truly differentiated offering by keeping creators at the center of everything they do. I’m excited to work alongside a dynamic, forward-thinking executive team, and join a company that provides a unique discovery experience by bringing together music and technology to support, elevate and celebrate  creators of all kinds, with a particular focus on emerging talent."