Former Sony Music executive Lisa Ellis has joined SoundCloud as global head of music and artist relations. In her new role, the industry veteran will lead SoundCloud's artist and label services team, working with artists, managers and labels to help them grow across the platform. Ellis will be based in NYC and report to CEO Kerry Trainor.
Ellis joins SoundCloud from Provenance Ventures, a holding company for Provenance Media, where she'll continue in an advisory role. Prior to Provenance, she was operating partner at Fireman Capital Partners, where she was an investment partner and advisor.
Before entering the worlds of private equity and venture capital, however, Ellis enjoyed a 14-year run at Sony Music Entertainment, where she rose to executive vp. During her time at Sony, she oversaw label creative and operational management for Columbia and Epic Records, in addition to digital initiatives across the label group. Other roles include two years as president of Sony Urban Music and senior vp, strategic marketing and TV/film/commercial music licensing.