In the wake of technology changing the landscape of the music industry, companies are shifting their energy towards more cutting-edge and forward-thinking methods of doing business. Enter Capitol Royale: Capitol Music's Group two-day creativity and innovation marathon (Dec 1-2) at its headquarters in Hollywood, CA. In the company's continued investment in the music and tech space, its Capitol360 hub helped conceive and nurture an idea for Capitol to be one of the first major record labels to host a hackathon and center the challenge around a bevy of panels, performances, exhibitions and more.
Capitol Music Group's COO Michelle Jubelirer made introductory remarks proclaiming, "we're here to build on a historic legacy and invest in our future by breaking boundaries and trailblazing new grounds in music experiences and discovery." She further added to what Capitol has been doing to innovate noting that, "we've launched our Capitol360 innovation center," before adding that, "we continue our work in improving the music/tech startup ecosystem via a launch of an eight-week GBETA music accelerator program via a partnership with nationally ranked accelerator Gener8tor."
In conjunction with Twitch, the marathon was live-streamed (broadcasted via Cinedigm on its digital-first WHAM network) and ended with four lucky teams competing to win the challenge. Companies like Tempo, presented their ideas to a prolific panel of judges including legendary producer Jimmy Jam and a representative from the Marcy Venture Partners, the venture fund Jay-Z, Jay Brown, and Larry Marcus co-founded. In addition, Spotify supported the event as well as Roland who sponsored a one-hour song challenge for creators to come up with a song quickly and submit to judges.