Former APA Agent John Pantle Heads to Sound Talent Group: Exclusive

John Pantle
Courtesy Photo

John Pantle

Sound Talent Group was launched in November by three former UTA agents.

Agent John Pantle has joined the newly-formed Sound Talent Group, Billboard has learned. Pantle exited APA at the beginning of November after nine years with the agency.

"STG feels to me like a great team of young, hungry, powerhouse agents. There’s over a century of experience along with the hunger and ferocity required to turn artists into icons," Pantle tells Billboard. "I’m honored to be in the mix with this team. I like the roster, and I believe in the integrity within each person on the team."

STG co-founder Tim Borror tells Billboard “Adding John Pantle to the crew at Sound Talent Group feels so good to us. Within hours of us making the announcements about STG a few weeks ago we started talking to John. It was a natural fit. In part because of our history together but he’s really in the spirit of what we are already doing.  From the onset of our talks, John championed our direction of a new independent agency. He brings a unique diversity to our roster and that is just the beginning of how we want to develop long term as a company. This is a truly great alignment for all involved.”

At APA, Pantle worked with clients that included Public Enemy and Run-D.M.C., as well as several Latin acts such as Mexican artists Café TacubaNatalie Lafourcade and Molotov.

"John and I worked together for a very brief stint at The Agency Group about 13 years ago. I instantly liked him and we shared many laughs together," STG co-founder Dave Shapiro tells Billboard. "I always hoped one day I'd be able to call him a colleague again and I'm thrilled that today is that day. John’s entrepreneurial spirit, great sense of humor, and positive attitude is exactly the culture we’re trying to create here at STG. We couldn't have found someone that fits in with our team better."

In 2004, Pantle joined The Agency Group and then UTA for three years before heading to APA. In addition to developing national and international tours for their respective artist clients, he also worked with corporate sponsors including Coors, Budweiser, Nokia, McDonald's, Microsoft and Sprint (at TAG).

Prior to becoming an agent, Pantle worked as a talent buyer at the Los Angeles House of Blues, later becoming head of development for the HOB Club Network, where he oversaw direct booking, industry relations and talent procurement for more than 2,500 events for clients that included Disney and Microsoft. 

Pantle will join former UTA agents Shapiro, Borror and Matt Anderson who left their agency in October to form Sound Talent Agency. The three founders brought more than 75 years of combined years at large agencies, record labels, management companies and more to the 10-person startup with offices in Philadelphia and San Diego.

The men brought their entire roster to Sound Talent Group including Corrosion Of Conformity, Danzig, GWAR, HANSON, Hatebreed, Less Than Jake, Of Mice & Men, Sum 41 and Zakk Wylde.

Agents Beth Keith and Eric Powell also joined Sound Talent from the beginning along with Jackie Giffune, who serves as agency tour marketer.

"The timing felt right for us to step out and launch STG. The three of us share a strong bond across the years of working together. We are all passionate about music and I believe the synergy of our team will be felt by everyone we interact with," STG co-founder Anderson told Billboard earlier this month about the new agency.

Pantle added: "We've got the tools to continue our missions with each artist. We're sleek. We're hungry. We're ready."


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