ole Signs New Age Artist Paul Cardall: Exclusive
With a roster of songwriters that includes Chris Janson, Tony Martin and Jordan Davis, the fortunes of ole Music continue to be very bright -- and now, the company finds itself expanding into some new territory. Billboard has exclusively learned that New Age musician Paul Cardall has signed an agreement that will include future recordings and publishing. In addition, ole will acquire Cardall’s prior 27 releases and several additional albums issued on his Stone Angel imprint. ole’s Gilles Godard, vp corporate affairs and business development, says he’s excited to stretch out into new waters.
“We’ve always wanted to find great writers and artists in that realm of the business, but when we started to talk with Paul and his manager Garrison Snell, we knew he was the perfect fit,” Godard tells Billboard.
The agreement comes as the musician has released his first holiday album in 13 years. Simply titled Christmas, the release hit nine different Billboard charts at the same time -- a feat that Godard stands in appreciation of. “When you look at his success across the board, he is doing some amazing work, and reaching an incredible audience,” he says.
When asked what it was about Cardall that made ole take notice, Godard says, “His music was fresh -- but not only is he an amazing artist, writer, composer and pianist he is also a sharp businessman. He’s surrounded himself with great people and he has such a tremendous story -- he’s a heart transplant survivor -- with a message to share with the world and incredible work ethic. Nobody knows the power of healing better than he does with his music and his faith, and what he does is real. It’s really amazing.”
Godard is also excited that Spotify has jumped on board with the new album. “We are so excited that ‘Oh Holy Night,’ his single with CeCe Winans, was just added to the Christmas Christian playlist, and ‘In the Bleak Midwinter’ with Audrey Assad was added to the Christian Spotify playlist, as well. He works so hard, and his audience is very faithful to him.”
The public’s belief in Cardall and his music is something that spoke to Godard when the opportunity came about. “I was looking at his numbers before I met him, and he had more than 2 billion lifetime digital streams,” Godard says. “He averages 25 million streams monthly. That’s incredible. Most artists are excited when they have 2 million streams. He’s working on scoring a movie, as well as imagining his next record.”
Cardall’s new label head appreciates the way that there is no resting on his laurels. “This guy doesn’t stop, and I think that’s the secret to success -- when you show up every day with passion for what you do, and you just keep growing -- then the sky is the limit.”