Eventbrite Names New Chief Commercial Officer & Chief Data Strategy Officer

Courtesy Photo


The new executives head to the ticketer from eBya and MapR.

Eventbrite announced the expansion of its C-suite with two new hires on Tuesday (Nov. 20). Deborah Sharkey has been appointed as chief commercial officer and Crystal Valentine will join the company as chief data strategy officer.

“The mid-market of live experiences is massive, and we are pursuing multiple opportunities to build continued scale, add new capabilities to our platform and expand into new countries and categories,” said Julia Hartz, co-founder and CEO of Eventbrite, in a release.

As chief commercial officer, Sharkey will drive the company’s global go-to-market strategy and expansion efforts in addition to leading the sales and account management teams, sales enablement and regional marketing strategy worldwide.

Sharkey spent more than 10 years at eBay and led eBay Australia to expand its market leadership and build a global “in store pickup” product. Most recently, Sharkey was chief operating officer at DogVacay, a pet services marketplace, which was acquired by Rover.

“I’m passionate about technology that creates economic opportunity, and Eventbrite’s platform is a perfect example, empowering creators to turn their interests into successful businesses.” said Sharkey in a release. “I look forward to applying my experience in accelerating international growth and exploring further category expansion opportunities at this exciting inflection point for Eventbrite.”

As chief data strategy officer, Valentine will oversee all technical and operational aspects of data within the company. This will include leading a global team of data scientists, architects and analysts to augment the Eventbrite platform with new functionality to empower event creators.

Valentine worked at Ab Initio Software where she consulted with Fortune 500 companies and brings nearly two decades in technology research and practice as a Ph.D. to Eventbrite. Most recently, Valentine served as vice president of technology strategy at MapR Technologies, a data platform for AI and Analytics. A former professor of computer science at Amherst College, she has also authored many academic publications and also holds a patent for Extreme Virtual Memory.

“What attracts me most to Eventbrite is the tremendous opportunity to leverage data to create a powerful and integrated experience for creators and a rich and smooth interaction for consumers,” said Valentine in a release. “I’m excited to bring my deep expertise in the application of data science and algorithms to enhance the Eventbrite platform in support of millions of live experiences every year.”

“Deborah and Crystal are two remarkably talented leaders who will play critical roles in accelerating our global business and helping to create long-term and sustainable growth and value at Eventbrite. I’m thrilled to welcome them to the team,” added Hartz.