Steve Sayer Takes Reins Of The O2 Arena in London

A view from the Emirates Airline of the 02 Arena at sunset with Canary Wharf and the London skyline in the background.
Matt Cheetham/Loop/Getty Images

A view from the Emirates Airline of the 02 Arena at sunset with Canary Wharf and the London skyline in the background.

A new management team is in place at London's The O2 arena, Europe's most popular music and entertainment venue.

Heading the team is Steve Sayer, who has been appointed vice president and general manager of the 21,000-capacity arena, which ranked third in Billboard's 2018 Arena Power List (behind Las Vegas' T-Mobile Arena and New York's Madison Square Garden) having previously held the title of the world's top-grossing venue for 10 consecutive years.

Sayer will be supported by Danielle Kennedy-Clark, who has been promoted from operations director to deputy general manager, while Gavin Brind replaces Paul Reeve as finance director for both The O2 and The SSE Arena, Wembley.

Their appointments follow the recent promotions of The O2's outgoing VP and general manager of John Langford to chief operating officer, AEG Europe, and Reeve to chief financial officer of the London-head quartered live entertainment giant.

Announcing the management reshuffle, which comes into effect January 1, Langford said the combined experience of Sayer, Kennedy-Clark and Brind in managing The O2 "means that the world's busiest arena will continue to flourish."

"The O2 continues to set the benchmark for the music and entertainment industry in every respect," added Sayer, who joined The O2 in 2014 as commercial director, overseeing ticketing operations, merchandising, food and beverage and corporate sales, as well as helping secure exhibition content. Prior to joining AEG Europe, Sayer was operations director for Manchester City Football Club, responsible for the match day and major event operations.

Danielle Kennedy-Clark has worked at The O2 since 2010 and was promoted from venue manager to operations director last year. In her new role as deputy manager, she will be responsible for all site-wide operations including security, event delivery, and food and beverage operations. She called the arena, housed inside the former Millennium Dome, "a truly unique and incredible venue."

Brind's promotion to finance director follows a year-long spell deputizing in the role. He joined AEG in 2012 as head of commercial finance, where he led business partnering activities for The O2 and The SSE Arena, Wembley.

The leadership restructure comes on the heels of Alex Hill being appointed Tom Miserendino's successor as president of AEG Europe, effective Jan. 1. Last month additionally saw the opening of ICON Outlet, a new 210,000 square-foot shopping and leisure outlet housed inside The O2 complex. 


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