Both sites will now promote verified tickets and official licensed merchandise to fans.
Ticketmaster has partnered with sports merchandise company Fanatics to integrate official verified tickets and official licensed merchandise in the fan shopping experience of both sites. The partnership will help leagues, teams and universities with an integrated e-commerce solution and leverage both companies’ customer database to drive a unique fan rewards program.
“As the go-to destination for event tickets and the official ticketing partner to so many incredible sport clients, we’re always looking for ways to enhance the fan experience while simultaneously adding value to our partners,” said Jared Smith, president of Ticketmaster, in a release. “Partnering with Fanatics in this way is the definition of a win-win for us, for Fanatics, for our common rights holders and for fans.”