Glassnote Music Announces Partnership With Kobalt Music's AWAL

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The independent label has ended its distribution deal with Universal Music Group.

Glassnote Music has ended its distribution deal with Universal Music Group and on Friday (Nov. 16) announced a new strategic partnership with Kobalt Music's AWAL.

"It is truly a landmark day in the music industry and for the future of Glassnote as this progressive alliance and relationship with Kobalt becomes a reality," said Glassnote President and founder Daniel Glass in a statement. "For our artists, it's the same team and family they have always been a part of, with exciting new additions from a company on the cutting edge of music's future."

"We're writing an important new chapter in the history of the music industry -- proving together that it's possible to break global superstars outside the old system," added Willard Ahdritz, founder and CEO of Kobalt Music. "When Lonny, Laurent and I looked at the current landscape of relevant independent labels, Glassnote stood out as an ideal partner, as we both put talent at the center of our business. I'm looking forward to working with Daniel, a real music man, and the Glassnote team."

Since Glassnote was founded in 2007, the label has been hailed as one of the top independent label in music with a catalog that includes Mumford & Sons, Phoenix, CHVRCHES, Childish Gambino and more. With this new deal, it will now have the strength of AWAL's global marketing team behind it, along with radio promotion, digital and physical distribution and data analytics.

AWAL has a good number of successes to its credit as well, boosting profiles of independent artists, including Lauv, Rex Orange County, Tom Misch, R3HAB and Deadmau5.

AWAL CEO Lonny Olinick said in a statement, "After a highly successful year with four top 10 UK records, landing three artists on the U.S. top 50 radio chart, and pushing Lauv over a 1.5 billion streams globally, we couldn't be more excited to build on that success with Glassnote. This partnership is a testament to our achievements and Glassnote recognizes our global approach and operational ability. With our commitment to breaking and growing artist careers, there's no limit to what we can achieve together in the future."

Kobalt Music President and Chief Revenue Officer Laurent Hubert added, "Daniel has created one of the greatest independent labels in the world. This strategic partnership pairs two artist-first companies that will open a door for a whole new wave of global artists."


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