FUGA Enters Wide World of Esports With Riot Games, Monstercat Deals

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Digital distribution technology and services company FUGA has announced a slew of new partnership deals, including with League of Legends developer Riot Games, EDM label Monstercat, publisher Big Yellow Dog, Mexico-based imprint Movic Records and indie label Alpha Pup.

For its Riot Games deal, FUGA will handle global digital distribution for the entire music catalog of League of Legends, starting with the just-released "POP/STARS," a single by a virtual band called K/DA. The track was debuted two weeks ago at the League of Legends World Championship in Seoul and has already racked up 50 million views on YouTube and over 16 million streams on Spotify.

Joining Riot on the FUGA roster is the Canadian label Monstercat, which curates the soundtrack for the popular video game Rocket League. Its latest "mixtape" for the game, titled Rocket League x Monstercat Vol. 4, was released in September. The label also scored a hit single with Marshmello's "Alone."

Outside the wide world of esports, FUGA is also now working with Nashville-based artist development agency and publisher Big Yellow Dog on digital distribution for select releases, including by Leah Nobel. FUGA's distribution roster also now includes Mexico's Movic Records, home of Los Claxons, and the company will handle catalog management for LA's Alpha Pup, home to Flying Lotus' Brainfeeder imprint.

"We’re very excited to be partnering with two of the most innovative companies in the field of esports, a rapidly growing area for music promotion and consumption alongside signing more deals with respected rights holders across the globe," said FUGA CEO Pieter van Rijn.

FUGA was founded in 2006 by technology company Independent IP as a fully automated service for rights holders, offering services including global distribution of master recordings, promotion and revenue collection.