Universal Music Group has become the first major to license its catalog to Boomplay, a leading music streaming service in several burgeoning African markets. With this partnership, Boomplay will add tracks from UMG labels to its current catalog of two million songs, servicing 36 million-plus users in Nigeria, Kenya, Ghana, Tanzania, Rwanda, Uganda and Zambia.
The licensing pact comes on the heels of the launch of Universal Music Nigeria, led by Ezegozie Eze Jr., who has been charged with accelerating the company's focus on growth across Western Africa.
"This partnership extends our reach and makes our artists’ music accessible to millions of African music lovers,"said Eze Jr. "We are delighted to be the first global music company to partner with Boomplay and look forward to bringing the extraordinary creativity of our artists to as many Africans users as possible.”