Jake Owen's Good Company Teams With NYC Label RECORDS

Jake Owen
Kevin Winter/Getty Images for Stagecoach

Jake Owen performs onstage during 2018 Stagecoach California's Country Music Festival at the Empire Polo Field on April 27, 2018 in Indio, Calif.

Two artists make for Good Company, but three are not necessarily a crowd.

Good Company Entertainment, the management firm behind Jake Owen, is partnering with New York-based label RECORDS to do radio promotion for Matt Stell’s "Prayed for You," Billboard has learned. Good Company -- founded by Owen with president Keith Gale and director of tour marketing and sponsorships Jon Andolina -- insists its focus remains on its two management clients, Owen and Angie Keilhauer.

The promotion department, which will launch with a staff of three on Nov. 1 and will likely expand after the holidays, is intended as a "short-term opportunity with an eye on long-term hope for benefits," says Gale.

Gale, who promoted more than three dozen No. 1 singles during a 22-year tenure with Sony Music Nashville, is now a link in Stell’s story. Stell signed with Wide Open -- owned by Jimmie Allen’s producer, Ash Bowers -- and RECORDS, owned by pop music veteran Barry Weiss, whose history with Jive, RCA and Universal connects him to *NSYNC, Rihanna and Fall Out Boy.

With "Prayed for You" already netting a reported 5.3 million streams as an indie single, Weiss says he "didn't want to do this by dabbling." So he turned to Gale for the radio promotion expertise.   

"Every once in a while, you get a record that you think can touch the hearts and minds of folks all over the country," says Weiss. "I think this copyright speaks to that."

Stell has a multi-album deal with RECORDS, with an EP expected in 2019. Gale has no plans to keep the promotion staff open under the Good Company umbrella longer than this lone single requires, though it could become a permanent division if it works without harming the careers of Owen and Keilhauer.

Says Gale, "I leave every door open."