Swedish internet celebrity PewDiePie's 5-year reign as the so-called "King of YouTube" is about to come to an end. According to data analytics outfit Tubular Labs, Indian music label T-Series will overtake the real-life Felix Kjellberg in terms of subscribers at some point over the weekend following a year of explosive growth for the Bollywood-focused company.
As of Friday morning, T-Series was a mere 134,423 subscribers away from overtaking PewDie -- 67,375,919 versus 67,241,496, respectively. Tubular poured over the data to find that T-Series has gained 40.3 million subscribers in the past 365 days, averaging 3.4 million per month, while PewDiePie's channel has only grown by 9.7 million, or 808,000 per month, over that span.
Daily growth disparities are equally stark, with T-Series raking in an average of 119,565 new subscribers compared to 29,465 for PewDiePie. Taking these daily growth averages into account, T-Series projects T will topple P by Sunday.