PewDiePie Is About to Lose His 'King of YouTube' Crown to Indian Label T-Series

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PewDiePie attends the European Premiere of "Star Wars: The Force Awakens" at Leicester Square on Dec. 16, 2015 in London, England.  

Swedish internet celebrity PewDiePie's 5-year reign as the so-called "King of YouTube" is about to come to an end. According to data analytics outfit Tubular Labs, Indian music label T-Series will overtake the real-life Felix Kjellberg in terms of subscribers at some point over the weekend following a year of explosive growth for the Bollywood-focused company.

As of Friday morning, T-Series was a mere 134,423 subscribers away from overtaking PewDie -- 67,375,919 versus 67,241,496, respectively. Tubular poured over the data to find that T-Series has gained 40.3 million subscribers in the past 365 days, averaging 3.4 million per month, while PewDiePie's channel has only grown by 9.7 million, or 808,000 per month, over that span.

Daily growth disparities are equally stark, with T-Series raking in an average of 119,565 new subscribers compared to 29,465 for PewDiePie. Taking these daily growth averages into account, T-Series projects T will topple P by Sunday.

In most other YouTube metrics T-Series has already bested the gamer-turned-celebrity, who has had some problematic moments over the years concerning anti-Semitic jokes. Launched in 2006, T-Series' channel is home to over 13,000 videos and has generated over 51.5 billion views. By comparison, PewDiePie has uploaded over 4,100 videos and generated roughly 19 billion views since 2010.

T-Series bills itself as India's largest music label and movie studio; its channel is filled with music videos and film trailers from Bollywood. PewDiePie's channel is a mix of video game commentary, comedy bits on memes and original series' like "Scare PewDiePie" and "You Laugh You Lose."

A recent Nielsen study on music consumption in India found that people consume on average of 20 hours of music per week. The majority of that 20 hours comes through streaming, Nielsen found, with music video leading the way at 21.6 percent of overall consumption.


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