Pandora Names Brad Minor VP, Head of Brand Marketing & Communications

Brad Minor
Courtesy of Pandora

Brad Minor

Pandora announced Thursday (Oct. 25) that Brad Minor will become VP, head of brand marketing and communications. He will split his time between Pandora’s headquarters in Oakland and its New York City offices.

In the role, Minor will be primarily responsible for defining Pandora's brand positioning to listeners and the industry together with the brand marketing, communications, experiential and social media teams that report to him. Most recently, he worked as managing director of brand, advertising and media at JP Morgan Chase & Co, where he and his team launched the Chase Sapphire Card travel campaigns starring James Corden.

“Over the past decade, working with some of the most successful and well-known brands in the world, Brad has proven his ability to meaningfully engage multiple audiences through powerful storytelling that connects brand marketing, public relations, live events, and social media,” said Aimée Lapic, CMO of Pandora, in a statement. “By bringing all of these teams under Brad’s direction, we will ensure a clear and consistent voice across all of our brand touch points -- maintaining and extending Pandora’s leadership position in our industry.”

Added Minor: “Pandora is a music and audio platform like no other. It has and continues to shape how we experience the world around us -- delivering the right music at the right moment for tens of millions of listeners in effortless, personalized and innovative ways. As the company charts the next phase of growth, I'm thrilled to work with the teams here to bring the magic of Pandora to life, and to drive deep and engaging experiences for our listeners."

Prior to Chase, Minor has also held roles leading brand marketing, public relations, experiential marketing, social media and partnerships at American Express.