Universal Music Names NFL Exec Jaime Weston As New EVP Consumer Marketing

Jaime Weston
Courtesy of Universal Music Group

Jaime Weston

The Universal Music Group today announced that Jaime Weston has been named executive vp consumer marketing.

In her newly-created role, Weston will be tasked with overseeing "targeted marketing strategies" for UMG’s artists globally and develop marketing initiatives and consumer insights for its labels and businesses. She’ll report to executive vp creative Dave Rocco.

“There is nothing more unifying today than the emotional power of music,” Weston said in a statement. “People are listening to more music more than ever before through countless new experiences, opening up nearly limitless opportunities for UMG’s artists. I’m looking forward to helping drive deeper engagement with fans and developing key consumer insights that will help our labels achieve even greater levels of success."

Prior to joining Universal, Weston was senior vp marketing for the NFL, where she oversaw the brand strategy for all 32 teams and the league as a whole, including advertising, fan strategy, creative and entertainment, as well as strategic direction for the NFL’s brand and a reimagination of the league logo and the Super Bowl’s 50th anniversary logo. She also worked in e-commerce, PR and advertising in apparel and publishing prior to the NFL, according to a press release.

“At Universal Music, we’re continuing to expand the very definition of a music company by providing artists with a broad range of services that go far beyond those traditionally offered by a record label," Rocco said in a statement. "With Jaime’s expertise and experience, there is enormous potential to build a stronger relationship with consumers, market directly to audiences around the world and position our artists for even greater success.”


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