More than 10,000 tracks were added to Spotify playlists during a limited beta run.
Nowadays, a high-profile playlist placement can feel like a coronation for a rising artist. Making it into the coveted New Music Friday Spotify playlist alongside the latest releases from A-listers and buzzworthy acts can drastically raise one’s profile, and a new tool from the streaming service is seeking to open up that career-making potential to a wider crop of candidates.
The tool, which allows artists and labels to submit unreleased music directly to Spotify’s editorial team for playlist consideration, is officially launching after a successful beta run that saw over 67,000 artists make use of the feature and more than 10,000 be added to editorial playlists on the platform.
Portland duo Small Million submitted their music after learning about the new feature from a friend, and said they did so without expectations. Their single "Young Fools" wound up appearing on the Mellow Morning playlist alongside acts like Leon Bridges and Mitski and the track currently has more than 230,000 plays.