Licensing Experts Wanted: Now That the Music Modernization Act Is Law, Who Will Lay It Down?

"Anyone can be on the board, but we are looking for people with particular skills, so for publishers, they should have deep experience in mechanical licensing," says National Music Publishers' Association president/CEO David Israelite. "I expect business executives and attorneys from publishers, rather than the CEOs, will be the ones applying."

By January 2021, the collective can issue a blanket license to such digital music services as Spotify and Apple Music, shielding them from copyright infringement going back to 2018.

Once the board is formed, it must seek proposals on how best to build a database that matches compositions to recordings, ensuring that the licensing fees are distributed to the proper rights holders. It's a tall order: Past efforts to build such databases "failed miserably," says a source who tried. That was in part because many artists "didn't want people to know they didn't write their songs or that they only had small stakes in their songs," says the source. "Nobody wanted to release their information."

But this time around, as streaming drives an increasing bulk of the industry's revenue, artists, labels, songwriters and publishers have more incentive than ever to pony up accurate data -- the only way to collect their share in the digital world.