That impulse to kinda-maybe check out a band after watching their music video will be even easier to act on now with a newly announced partnership between YouTube and ticketing management company Eventbrite.
The area directly below an official artist video already has the capability of surfacing an "On Tour" section, populated with concerts nearest to the user plus links to buy tickets via existing partner Live Nation/Ticketmaster. Now, venues and festival partners of Eventbrite, parent of Ticketfly, are eligible for automatic listings across YouTube desktop and mobile as well.
"We believe that it’s critically important to the future of the music industry for artists to connect with their fans (and reach new ones) online, as well as ensuring there are clubs and venues of all sizes across the country for them to play in," Eventbrite said in a blog post announcing the integration. "We're proud to form partnerships that play a part in bringing artists, fans and promoters together online, and to support connections built offline through live shows."