Splice Doubled Artist Payouts in Last Year, Launches Creator Initiative

Courtesy of Splice


Cloud-based music creation and collaboration platform Splice announced Wednesday (Oct. 17) it has paid $10 million in royalties to music creators since creating its Splice Sounds sample service in 2015. The sum represents a doubling in revenue paid to artists who distribute their sounds through Splice in less than a year.

The company also announced the Splice Creator Initiative, a constellation of programs designed to serve the independent sound creator community. The programs will create opportunities for musicians, producers, sound designers, vocalists and others who create samples, loops and other types of audio content in today's music. As part of the initiative, Splice also aims to help musicians who have not pursued sound creation to explore it as a new source of revenue and creative fulfillment. 

“We are actively developing a new music industry at Splice -- one that doesn’t rely solely on the product of finished songs or albums. Individuals who create samples, loops, and other sonic content for other creators to use are a critical part of the song creation process today, and they should have an opportunity to be compensated just like songwriters and performers,” said Jonathan Lee, Splice chief business officer, in a statement. “I’m incredibly proud that we have already paid out over $10 million to artists who create sounds; we want more musicians to be able to take advantage of the opportunities that creating sounds -- or what we call ‘collaborative content’ -- can provide.”

In order both to help manage the Splice Creator Initiative and to build a direct and deep connection between Splice and the independent sound creator community, the company has also acquired to sample labels Capsun ProAudio and Sample Magic.

“Sound creators create elements that are found in countless hit songs every year, yet there is no clear path or open communication within the sound creation industry,” said founder of Capsun ProAudio Jay Pulman, who will be the creative director of Splice Creator Initiative, in a statement. “With the launch of Splice Creator Initiative, we can finally pull back the curtain for sound creators and enable them to focus on making the best sounds by supporting them with a wide array of resources -- from financial investment to best practices for sample creation."

“Until now, it’s been very difficult for those that create all these musical elements to have a consistent platform to release our work, never mind a regular income stream,” added Sharooz Raoofi, founder of Sample Magic. “Splice is really creating a new world order for musicians of all stripes. Knowing that our material will be out on the largest music creation and collaboration site in the world, and that we can concentrate on the creative side -- it’s a huge step to have this support.”


The Biz premium subscriber content has moved to Billboard.com/business.

To simplify subscriber access, we have temporarily disabled the password requirement.