Insomniac has entered into a partnership with ALDA after acquiring 50 percent of the Amsterdam-based company known for developing, producing and promoting dance music events and experiences around the world. Together the two production companies will expand their footprint in Europe, Asia and the United States.
"Allan, David and the entire ALDA team are first-class event producers, and friends I’ve known for many years. We’ve wanted to work together for quite some time, so this partnership feels very natural," says Insomniac founder and chief executive Pasquale Rotella in a statement. "By aligning our businesses we can bring the world-class experiences that both Insomniac and ALDA are known for to the US and exciting new places around the world."
Insomniac has produced more than 2,000 events, including Nocturnal Wonderland, the longest running dance music festival in the U.S., and Electric Daisy Carnival (EDC), North America's largest dance music festival in Las Vegas. Insomniac’s international portfolio includes EDC Japan, EDC China, and EDC Mexico.