Virgin Fest will be a series of events held in the U.S.
After receiving his star on the Hollywood Walk of Fame in Los Angeles Tuesday (Oct. 16), Richard Branson announced the first-ever Virgin Fest slated for 2019.
Virgin Fest is being touted as a multi-experiential festival series centered around music, exploration, innovation and generosity. The festival series plans to stand out in the crowd of live events with diverse musical acts, cutting edge technological experiences, exclusive content and a commitment to sustainability.
“The heart of the Virgin brand has always been music and entertainment. This morning I humbly accepted a star on the Walk of Fame, honoring Virgin’s long history with music and recording, and now I’m thrilled to share that we are launching Virgin Fest, an innovative music and technology experience that will be unlike any other festival series,” Branson said in a release. “I am incredibly grateful to have received such an esteemed honor for the work Virgin has accomplished to-date, but I can’t help but think we are really just getting started.”