Tim Pithouse, Sony Music Australia's general manager international marketing and artist development, will be taking on the new post of global head of artist and label services at The Orchard beginning Nov. 1, the company announced today (Oct. 16).
In his new role based out of New York, Pithouse will lead a global team with a more project- and artist-based approach, leveraging The Orchard's services to more deeply integrate with rollouts and campaigns. He'll report to Orchard CEO Brad Navin.
"I look forward to working with the many skilled executives at The Orchard around the world to build a fantastic new artist-focused division that further expands the company's global service offerings," Pithouse said in a statement. "My focus is on building careers and driving artist awareness internationally, and I look forward to helping provide The Orchard's artists and labels with highly effective, efficient and creative solutions for reaching fan bases worldwide."