The ¡Viva Latino! playlist creator has been hired to develop Latin American and Spanish artists at the label.
Warner Music Latin America has hired Rocío Guerrero away from Spotify.
The ¡Viva Latino! playlist creator, whose most recent title was head of global music cultures, shows & editorial, will develop new artists from Latin America and Spain as vice president of A&R and Cross-Cultural Strategy at Warner.
Billboard broke the news of Guerrero’s departure last Friday (Oct. 12).