Greg Millard has been named evp of event and experiential partnerships at iHeartMedia, it was announced today (Oct. 15). He will report to Tim Castelli, president of national sales, marketing and partnerships for the company.
Joining the company from Turner Broadcasting, Millard will now front the go-to-market strategy for all of iHeartMedia's national sponsorship sales efforts, including the company's roster of marquee events, the iHeartRadio Theaters in N.Y. and L.A., custom events and partnership opportunities, and local events in over 150 markets nationwide. Additionally, he will work closely with iHeartMedia's marketing, product, research and media planning teams to develop innovative and effective opportunities for advertisers on both the national and local levels.
“iHeartMedia has the biggest, culture-defining events in music across every genre. Greg will leverage these events and culturally relevant moments to connect brands with their consumers,” said Castelli. “With our unique access to data, insights, artists, moments and airwaves, iHeartMedia’s one-of-a-kind partnership opportunities help brands shape pop culture -- not just chase it.”