Spotify Announces New Initiative for Hosting and Providing Analytics for Podcasts

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Courtesy of Spotify


Spotify announced Spotify For Podcasters on Wednesday (Oct. 3). The new initiative, launching initially in beta, is designed to make podcasters' content available for streaming on the platform when they provide Spotify access to their feed, making them discoverable and available to Spotify's tens of millions of global users.

Spotify For Podcasters works as an RSS submission, allowing podcasts hosted elsewhere to be added to Spotify's catalog once users provide the streaming service with their podcast feed. It will also provide access to performance analytics which will let podcasters know how many people are listening, where they're listening from and insight into the demographics of their listeners.

Spotify for Podcasters is the latest foray into the non-musical audio world for the company, which this past summer announced partnerships with Amy Schumer and Joe Budden to host their shows, and launched its first original podcast series, Ebb & Flow. And its competitors are also getting into the space, with iHeart and SiriusXM/Pandora investing heavily, while Apple has long had a podcast section in its iTunes Store and on Apple Music.

The announcement of Spotify For Podcasters follows Spotify's latest efforts in its Spotify For Artists initiative, which will allow independent artists who own their copyrights to directly upload their music to the streaming service, rather than going through a distributor. That services is also in beta, and is currently invite-only.