Ticketmaster Hires Tawn Albright For Specialized Club & DIY Ticketing

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Albright will report directly to Ticketmaster president, Jared Smith.

Ticketmaster has announced the hire of Tawn Albright as executive vice president. In his new role, Albright will lead the growth and expansion of Ticketmaster’s specialized platforms including TicketWeb, which focuses on ticketing clubs and small venues, and Universe, Ticketmaster’s DIY ticketing platform.

Most recently, Albright served as part of the executive team of Leaf Group where he led the diversified media and marketplace company’s turnaround with a focus on corporate and business development. Prior to Leaf Group, Albright was co-founder and CEO of the award-winning digital agency Rockhouse Partners, which was an early pioneer in providing digital marketing solutions for live entertainment venues and was acquired by eTix in 2014.

“Tawn is another unique addition to our leadership team. He has a fantastic background with a proven record of leveraging technology to bring fresh product and service solutions to market in both ecommerce and enterprise software,” said Jared Smith, president of Ticketmaster, in a release. “There’s no doubt he will help us accelerate an area of our business that is already growing at an impressive rate.”

Albright also previously worked for Ticketmaster prior to forming Rockhouse. He ran Corporate Development for Ticketmaster and held development and growth roles with companies such as Cox Communications and The Coca-Cola Company. 

“As we all keep hearing, we now live in an experiential economy where people are yearning for live events. Concerts, comedy shows, cultural fairs, festivals and attractions are more popular than ever before,” said Albright in a release. “Our unique ability to complement our portfolio of specialized tools and software with the unparalleled scale and expertise of Ticketmaster is what excites me the most about joining the team.”

Based in Nashville, Albright will help Ticketmaster continue to invest in innovative solutions for a variety of specialized ticketing verticals including independent music clubs, attractions and branded events, fairs and festivals, arts and cultural experiences, organized DIY events and e-sports.