L.A. Reid's Hitco Teams Up With Pilgrim Media for Music-Related TV Programming

L.A. Reid
Courtesy of Epic Records

L.A. Reid

L.A. Reid and Charles Goldstruck’s Hitco Entertainment is taking an ambitious step by partnering with Pilgrim Media Group to work on a host of new music-related programming.

Hitco, which is both a record label and publishing company, launched earlier this year and has signed artists like Big Boi, Coca Vango and Dinah Jane, among others. Pilgrim, which was founded by television producer Craig Piligian, is known for its work on programs like Ghost Hunters, American Chopper, and The Ultimate Fighter, among other shows.

The specifics of the content have yet to be revealed in much detail, but one show will be a limited documentary series about the rise of Atlanta’s rap and R&B scenes. Reid co-founded the Atlanta-based label LaFace in 1989 and signed major artists from the city, including OutKast and TLC.

There will also be another series currently called Take the Lead, which will be a music competition show.

“Given their diverse portfolio of programming and Craig’s unparalleled experience as an industry pioneer, we're looking forward to the launch of our television business, which we see as a continuation of our many years of experience developing and producing cross-platform content,” Reid and Goldstuck said in a joint statement about the deal.

Last month, Hitco brought ex-Columbia Records GM Joel Klaiman into the fold to serve as president. At the time, Klaiman hinted at the intention of the company to offer diverse content.   

“L.A. and Charles have created a forward-thinking company to develop and produce music-focused projects for distribution across all platforms," he said.

Reid has previous film and TV experience having been as a producer on the Justin Bieber documentary Never Say Never and executive producer on the Michael Jackson doc Bad 25, among other projects.

Hitco bolstered its staff back in March with 25 hires, including Kirdis Postelle, former general manager of Dr. Dre’s Aftermath label.

Reid was previously at Epic Records but left following claims of “unlawful harassment” by a female co-worker. Goldstruck served as executive chairman of TouchTunes Interactive Networks and was also president and COO of BMG.