L.A. Reid and Charles Goldstruck’s Hitco Entertainment is taking an ambitious step by partnering with Pilgrim Media Group to work on a host of new music-related programming.
Hitco, which is both a record label and publishing company, launched earlier this year and has signed artists like Big Boi, Coca Vango and Dinah Jane, among others. Pilgrim, which was founded by television producer Craig Piligian, is known for its work on programs like Ghost Hunters, American Chopper, and The Ultimate Fighter, among other shows.
The specifics of the content have yet to be revealed in much detail, but one show will be a limited documentary series about the rise of Atlanta’s rap and R&B scenes. Reid co-founded the Atlanta-based label LaFace in 1989 and signed major artists from the city, including OutKast and TLC.