The W Hotels chain is diversifying its business and expanding into the music industry with the launch of a new record label, fittingly called W Records. The Marriott-owned luxury chain announced Tuesday that it will release work from four artists over the next year, with the first being a single from rising New York-based R&B singer Amber Mark.
“W Records is, undoubtedly, a natural next step for W and music. It represents a complete 360-degree approach to our innovative music programming -- one in which we support emerging talent, provide them a place to record, distribute their music and act as a live venue,” said W global brand leader Anthony Ingham in a press release.
The W artists will be recording in W Sound Suites, on-site recording studios in the Hollywood, Barcelona, Bali and Seattle locations. The music will be released as limited-edition vinyls and digitally, with AWAL, a U.K.-based digital music distributor owned by Kobalt Music Group, handling global distribution for W.