Spotify for Artists Launches Co.Lab Event Series to Help Burgeoning Talent
Spotify is getting even closer to creators through a new series of so-called Co.Lab events, which will feature expert speakers from across the music and media industries.
The sessions, part of the Spotify for Artists campaign, will take place in New York and Los Angeles in the coming months, with the likes of Annie Flook (director touring & artist development, Atlantic Records), Malia James (video music director), Kacie Lehman (senior vp partnerships at MAC Presents), Jenny Swiatowy (vp, head of creative sync licensing, Capitol Music Group) and Jamal Dauda (global head of music, WeTransfer) among the confirmed participants.
The workshops are designed to help artists “build your network and understand the nuts and bolts of the modern music industry,” a Spotify statement reads, with each Co.Lab event arranged around a particular theme in the music business.
It’s the latest signal that Spotify is eager to partner-up with recording artists. Just last week, the streaming giant began allowing a select group of independent artists the ability to upload their music directly onto the streaming platform through their Spotify For Artists account and, earlier, the company rolled out a new feature where artists and labels could pitch new music for playlist consideration. All of which comes off the news, reported exclusively in Billboard, that the streaming service had been offering direct deals to independent artists and managers.
Applications for the first five Co.Lab events open today. To apply, you must be at least 21 years old and verified on Spotify for Artists. Also, the streaming giant says its prioritizing artists with 1,000 or more followers on its platform.