Lyte Hires Former Amazon Tickets Executive
Lawrence Peryer will join the ticket exchanges growing management team.
Ticketing company Lyte has announced the hire of Lawrence Peryer as head of business and corporate development. Peryer will join the ticketing-exchange platform in expanding Lyte’s commitment to define a new category of live event ticketing.
Peryer most recently worked for Amazon as director of event and tickets where he led the event business with Amazon Tickets. Before joining Amazon, Peryer served as executive vice president at Warner Music Group, where he was responsible for building the global Artist Services division, ensuring the operational excellence and commercial exploitation of the label group’s varied direct-to-consumer activities, including: fan and VIP ticketing, tour and retail merchandise, artist websites and e-commerce, CRM and more.
"LP’s entire career has been about connecting fans directly to the artists and experiences they love while also showing rights holders and the industry at large how to build scalable, profitable businesses from those connections. The fit with Lyte was just there,” said Lyte founder and CEO, Ant Taylor, in a release.
Throughout his career, Peryer has also held executive positions at Live Nation as well as with numerous music and entertainment startups since the early 1990s and has been at the forefront of digital marketing, fan engagement, and multi-rights artist deals while also producing online and broadcast programming, documentary films and recorded music releases.
“We look forward to having LP here. He will accelerate our mission to help our industry partners recapture secondary market revenue, drive attendance for their events and super-serve fans,” Taylor added.
Since 2017, Lyte has signed-up over 300 partners to the platform, including major festivals, event venues, artists and teams across North America. Lyte has powered ticket exchanges for A-list sports and entertainment brands, including BottleRock Music Festival, Stagecoach Music Festival, Newport Folk Festival, University of Arkansas Athletics, Mumford & Sons and many more.