"Do you remember?"
As Sept. 21 approaches this Friday, Earth, Wind & Fire's 1978 hit "September" can anticipate a boost in streaming. Last year, the funky track -- which asks, "Do you remember the 21st night of September?" in its groovy opening first line -- saw a 286 percent increase in views on YouTube compared to its annual daily average, marking a personal best in daily streaming with over 797,000 views in the 24-hour period.
Now celebrating its 40th anniversary, the video should expect another surge on top of its over 225 million views to date. The band is even getting ready for it, teasing the unofficial holiday this week on Twitter.