Earth, Wind and Fire's 'September' Expecting Hefty Streaming Spike on Sept. 21
"Do you remember?"
As Sept. 21 approaches this Friday, Earth, Wind & Fire's 1978 hit "September" can anticipate a boost in streaming. Last year, the funky track -- which asks, "Do you remember the 21st night of September?" in its groovy opening first line -- saw a 286 percent increase in views on YouTube compared to its annual daily average, marking a personal best in daily streaming with over 797,000 views in the 24-hour period.
Now celebrating its 40th anniversary, the video should expect another surge on top of its over 225 million views to date. The band is even getting ready for it, teasing the unofficial holiday this week on Twitter.
Only a few more days now...— Earth, Wind & Fire (@EarthWindFire) September 18, 2018
The whole month of September is generally good for the track, as Sept. 1 also sees an annual spike in views for the video -- racking in 447,000 views last year, a 116 percent increase to its annual average.
Taylor Swift also may have recently helped boost the song's popularity with a younger demographic, since she released an acoustic, banjo-laced rendition of the track in April as part of the Spotify Sessions singles series. (Although her version changed the opening line to reference "the 28th night of September" instead.) Her cover of the song generated a significant amount of buzz, tough the track's original co-writer Allee Willis was less than impressed, calling it "as lethargic as a drunk turtle dozing under a sunflower after ingesting a bottle of Valium."
Anyway, celebrate the coming 21st night of September by listening to the original version of one of the "peppiest, happiest, most popular songs in history" -- as Willis called it -- below.