There are dozens of ticket manager services available, but what makes Ticketmaster’s TradeDesk different is that it appears to be built by Ticketmaster engineers, although it’s unclear if it’s compatible with primary ticket purchasing.
It’s common knowledge, our source says, that ticket brokers are often hesitant to use TradeDesk because they “assume TM resale will rat them out to TM primary and they will lose seats.”
The Ticketmaster TradeDesk rep filmed in the video seems to indicate that Ticketmaster doesn’t actively monitor TradeDesk for violations of the company’s terms of services. When the undercover reporter asks whether Ticketmaster will be “policing our accounts” for violations of its policy, the rep explains “No. I have a gentleman who has over 200 Ticketmaster (accounts) right into the point of sale and syncs his tickets in every day.” When asked how many clients manage multiple TM accounts through TradeDesk, the rep responds “I’d say pretty damn near every one of them.” If true, that would mean that all of the clients using TradeDesk are violating TM rules regarding ticket limits and fake accounts.
We went to the Ticketmaster web page created for TradeDesk, but the site offers few details on what the service does. And it’s not a secret that Ticketmaster profits from resale — the company operates one of the biggest resale sites in the country. But this report shows how Ticketmaster quietly accommodates scalpers with business tools and products that make it simple for them to move inventory from the primary to the secondary market without being blocked by programs like Verified Fan or Ticketmaster’s compliance rules.
Amplify spoke to a source at Ticketmaster who described the Sun story as inaccurate and said that Ticketmaster offers tickets on both the primary and secondary market to keep up with consumer demand. An official response from Ticketmaster is said to be forthcoming, but was not available by press time.
This article was originally published by Amplify.