iHeartMedia has entered into an agreement to acquire Stuff Media, the pioneering podcast network behind such programs as Stuff You Should Know, Atlanta Monster and Aaron Mahnke’s Cabinet of Curiosities. The purchase, for a reported $55 million, would nearly double iHeart's usage metrics and increase its position as the No. 1 commercial podcast publisher globally.
In Stuff Media, iHeart will soon be able to leverage a decade's worth of podcasts from one of the nation's largest podcast publishers, which boasts more than 61 million global streams and downloads per month. The acquisition would bring with it Stuff Media's experienced podcasting management team as well, including president and CEO Conal Byrne, who will join iHeartMedia as head of its podcast division.
Stuff Media's branding will stay the same and remain headquartered in Atlanta, the companies said. Billboard has confirmed that the acquisition does not include the 20-year-old HowStuffWorks reference website that spawned Stuff Media, which also includes veteran programs like Stuff You Missed in History Class, TechStuff and BrainStuff, as well as Ridiculous History, FoodStuff, Stuff Mom Never Told You and Stuff They Don't Want You to Know. Stuff You Should Know co-host Chuck Bryant -- who doubles as head of development at the network -- launched a movie interview show, Movie Crush, late last year.