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Rich Robinson Lands EVP Role at Warner/Chappell's New Creative Services Division
Warner/Chappell's newly formed Creative Services division has made its first major executive appointment outside the U.S., hiring Rich Robinson as EVP, sync and creative services.
Based in London, Robinson will report to Warner/Chappell COO Carianne Marshall and be responsible for building the Creative Services team outside the U.S. and leading the publisher's international sync strategy.
Although still in its early stages, Warner/Chappell's Creative Services team is one of the new initiatives being driven by Marshall, who joined the company from indie publisher SONGS in April.
Its remit is to utilize the publisher's A&R, sync and digital teams around the world and identify new and untapped commercial and creative opportunities for all its songwriters, not just the biggest acts on the roster. More additions to the team on both sides of the Atlantic are expected to be announced in the coming months.
"As the dynamics of music publishing continue to evolve, there's more opportunity than ever for us to add value to songwriters' careers," said Marshall in a statement announcing Robinson's appointment.
She went on to say that the introduction of a new Creative Services division, coupled with its newest exec addition, "marks a commitment from Warner/Chappell to invest in songwriters at all stages of their development. Talented and well-connected, Rich is the perfect choice to lead our sync efforts outside of North America and help us strengthen our reach in a media world that's more globalized than ever."
"Warner/Chappell is home to some of the most incredible songwriters in the world. We want to be as creative and innovative about amplifying their music as they are about writing it," added Robinson, who joins Warner/Chappell from Warner Music, where he served as SVP, Sync for the U.K. and Europe.
As part of his new role, he will oversee the publisher's sync business in all territories ex U.S. and work closely with Mike Smith, Warner/Chappell UK's Managing Director.
During his five years at Warner Music, Robinson placed a large number of tracks in major adverts, including the U.K.'s coveted John Lewis Christmas campaign for two years running with songs from Lily Allen and Gabrielle Aplin. He also established and oversaw music supervision for films and TV, including Netflix's Residue, and feature length films including Kill Your Friends and I, Tonya.
Prior to joining Warner, Robinson worked as a music consultant for advertising firm Saatchi & Saatchi before joining EMI as a business development manager in 2006, swiftly climbing the ranks to the post of VP of synchronization for Europe and the Rest of the World.