Carolyn Williams Promoted to EVP, Marketing at RCA Records

Carolyn Williams
Courtesy of RCA Records

Carolyn Williams

Carolyn Williams has been promoted to EVP, marketing at RCA Records, the label announced Wednesday (Sept. 5). She will remain in the New York headquarters.

In her new role, Williams will be responsible for overseeing the marketing staff as well as continue to lead marketing campaigns for BROCKHAMPTON, Childish Gambino, H.E.R., SZA and more. She was previously SVP, marketing. 

"I am truly honored by this appointment and excited to be stepping into this new role at such an amazing time for RCA," said Williams in a statement. "Being a part of this innovative, creative and passionate team, helmed by Peter Edge, has not only afforded me the opportunity to grow and develop some of the most memorable marketing campaigns of my career, but to also work with some of the best in the business! I am looking forward to enhancing my partnership with John Fleckenstein and continuing to develop impactful marketing strategies that push our business forward and elevate our extraordinary artists."

"Carolyn's passion, marketing acumen and attentive leadership maker her a driving force in our company and in the industry at large," added Fleckenstein, co-president of RCA Records. "From Alicia Keys to SZA to Childish Gambino, her careful attention to detail and sage direction has put her in a class all her own. I am thrilled to have her ascend and lead the broader marketing team and inspire world class campaigns on behalf of our entire, incomparable artist roster.”