Ticketmaster Partners With Samsung's Bixby To Help Fans Discover Live Events

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Atmosphere shot of a cluster of cell phones at the 'LAoki' concert in Downtown Los Angeles on May 16, 2015 in Los Angeles.

Ticketmaster announced on Tuesday (Aug. 28) that they will be partnering with Bixby, Samsung’s virtual assistant, to allow fans to discover and purchase tickets to live events through Bixby’s voice technology. 

Powered by Ticketmaster’s API, Samsung Galaxy Note9 users will now be able to have a personalized experience by using the integration to ask for information about artists or teams, or location and event dates. The feature is simply activated by saying phrases like "Hi Bixby, find concert tickets in [city]" or "Hi Bixby, what sporting events are happening in [city] this weekend?" Bixby, in turn, will send results about the inquiry to the fan's Samsung device in order to select seats, confirm order details and finalize ticket purchases.

"Ticketmaster is constantly looking for new ways to make it easy for fans to discover events and buy tickets, and voice is an exciting technology," said Jared Smith, president of Ticketmaster. "We're excited about this partnership with Samsung because fans will see a personalized experience based on the artists, teams and events that they love the most."

Ticketmaster adds the Samsung Bixby integration to a list of collaborations with a wide range of third-party apps including Spotify, Groupon, Bandsintown and more. Discovering and buying tickets with Ticketmaster through Bixby is currently available in North America, and is now live for users of the Samsung Galaxy Note9.