Apple Music Hires Brian Bumbery as Director of Publicity

Emma McIntyre/Getty Images for Apple

Veteran music publicist Brian Bumbery will exit his PR firm, BB Gun Press, for a new job at Apple Music as director of publicity at the end of September, Billboard has confirmed. At BB Gun Press, which launched in 2011, Bumbery worked closely with a client list that has included Metallica, Madonna, Green Day, Beck and Soundgarden, among others.

Prior to BB Gun Press, Bumbery spent eight years at Warner Bros. Records where he rose to senior vp, publicity. Earlier in his career, he was a partner at Score Press, where he worked with emo standard-bearers Dashboard Confessional and Saves the Day, along with their label Vagrant Records.

Taking over for Bumbery at BB Gun will be Luke Burland, his former Warner Bros. colleague who joined the firm in 2016. The company's current roster includes Josh Groban, Meghan Trainor, Muse, Red Hot Chili Peppers, the Smashing Pumpkins, Fergie and Duran Duran, as well as brands like Bandsintown, Citi and Bacardi.

Apple confirmed Bumbery's appointment to lead the publicity department at Apple Music, but declined further comment. Variety first reported the hire. Apple Music is led by Oliver Schusser, who reports directly to senior vp of internet software and services Eddy Cue.

In a recent earnings call, Apple CEO Tim Cook touted considerable growth for Apple Music, saying the music streaming service had "well over" 50 million current subscribers and free trial users. Cook added that revenues for Apple Music -- which the company does not break out -- have grown over 50 percent during the most recent quarter, pushing it past rival Spotify to become the market leader in North America.


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