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Havas and Capitol Music Group Form Annex Tower Creative, A Culture and Entertainment Agency
In an attempt to maximize and expand its culture networkANNEX, Havas and Universal Music’s Capitol Music Group announced on Monday (Aug. 27) that they have joined forces to create Annex Tower Creative. Though both brands operate under Viviendi, the partnership is one of the first alliances to form between a U.S. creative agency and a American recording label.
Located in the Capitol Records Tower in Hollywood, Annex Tower Creative is designed to foster collaboration between brands and artists that work under Capitol Music Group’s labels and will allow partnerships with external brands that fall within the music, art, entertainment and fashion industry. The aim of the partnership is to create unique content and cultural experiences, and to generate new revenue opportunities for the artists, labels, and brands that are involved.
“One of Vivendi’s priorities is continued collaboration and convergence between our communications, entertainment, film and gaming properties to create a differentiated offering for our clients,” said Yannick Bolloré, chairman and CEO of Havas Group and Chairman of Vivendi about the partnership.
He added, "Annex Tower Creative is a proof point of our ability to bring together two distinct areas of talent across cultural categories to create breakthrough partnerships and work. It is an exciting and innovative move, which will be beneficial to all our stakeholders."