Even in the age of music streaming, radio airplay remains an essential source of exposure and career development for artists at indie and major music companies alike. The five promotion executives here, who each work at music companies chosen for Billboard’s Indie Power Players list, are at the top of their game, using their powers of persuasion with programmers to gain airplay for their priority singles.
Each discussed an artist and track that achieved noteworthy airplay in the past year thanks to their efforts.
Nick Attaway, 48
VP Radio Promotion, BMG