Tidal announced today a new partnership with telecoms company MTN, bringing the streaming service into Africa in a major way with an offering launching in Uganda beginning today (Aug. 22). The partnership will give MTN’s 10.5 million Ugandan subscribers access to Tidal as part of their mobile plans, with streaming data included in the deal.
As part of the plan, MTN customers will receive a free 30-day trial to Tidal, as well as options to sign up for one-, three-, seven- and 30-day subscriptions. Uganda will be the second African country in which Tidal is available, after South Africa, though the MTN deal is the first carrier partnership on the continent. Plans are also in the works to expand to additional countries in which MTN operates in Africa in the future.
“Africa is a continent that has long been an inspiration for music heard around the world and Tidal is excited to highlight the vibrant musicians on our platform," COO Lior Tibon said in a statement. "Tidal is also thrilled to bring a new wave of digital music to Uganda as part of this collaboration."