Latin Grammys 2018
Andy Ma Appointed CEO Warner Music China
As part of the management shuffle, WMC managing director Jackson Wong has left the company.
Warner is looking to further strengthen its operations in China following the appointment of Andy Ma as CEO for the one of the world's fastest-growing music markets.
Reporting to Warner Music Asia president Simon Robson, Ma will lead the label's expansion in China, which last year broke into IFPI's top ten global rankings for the first time with annual record sales of more than $292 million.
In addition to taking up the role of Warner Music China CEO, from Sept. 1 Ma will also hold the post of evp commercial and business development, Greater China. His previous role with the company was chief commercial officer for Greater China (since 2016) and SVP, commercial and business development, Greater China and South East Asia (since 2015).
As part of the senior management shuffle, Billboard understands that Warner Music China managing director Jackson Wong -- who joined WMG last March from film production and distribution company Oriental DreamWorks and was in charge of the day-to-day running of its Beijing office -- is leaving the company to pursue new opportunities.
In a statement announcing Ma's promotion, Robson called him "an incredible executive who has been instrumental in helping build the now thriving digital music market in China."
Highlighting the importance of the future Chinese market to both WMG and the wider music industry, Robson went on to say that Ma was "well placed to drive our business there forward, making us the leading label in the country."
"I'm hugely excited to be taking up this position at a key stage in the development of the music market in China," added Ma, who joined WMG in 2011 as vice president for New Media in Greater China and South East Asia.
He was promoted to svp commercial and business development in 2015 and played a key role in developing the label's partnership with Chinese tech giant Tencent, which distributes Warner repertoire in mainland China, as well as through its own platforms such as QQ Music.
Ma is also credited with helping build strong ties with China Mobile and other Chinese tech companies, as well as helping bring about licensing deals with a range of Asian digital music services, including Taiwanese-based KKBOX and South Korea's Melon.
Looking ahead to the not-too-distant-future, Ma predicts that China has "the potential to be a top five market within a few years" and says that Warner is currently working with a range of partners to take its artists' music to "hundreds of millions of new fans."