TuneMoji Announces Partnership With Snap Inc., Becoming App's First MusicGIF

On Thursday (Aug. 23), TuneMoji announced it will be partnering with Snap Inc., making it the first ​MusicGIF provider on the popular social media app with the option to share the clips within a chat or Snap story. 

TuneMoji's MusicGIFs combine GIFs with music for hyper compressed looping videos and is currently claims an audience of 20 million users. The partnership is enabled by Snap's new "SnapKit" platform for developers, which was launched earlier this summer. 

“Adding music to GIFs is the next logical step in the evolution of visual communication,” said TuneMoji’s founder and CEO James Fabricant in a statement. “We initially started by creating TuneMojis ourselves, and quickly realized how much more effective it would be to empower a generation with the tools to produce their own MusicGIFs. That infinite creativity is what now fuels the TuneMoji network.”

Since the start of 2018, TuneMoji's audience has grown by 20 times, while content creation has grown eight times and the number of sends per sender has increased by 20 percent.

TuneMoji's partnership with Snap follows a string of collaborations with Viber and Skype, which has recently allowed the brand to increase their engagement by encouraging users to step up their chat game through keyboard installation. The company currently operates with licenses with labels Universal Music Group and Warner Music Group and publishers Sony ATV, Warner Chappell, Universal Publishing and Impel/PRS, among others.