On Thursday (Aug. 23), TuneMoji announced it will be partnering with Snap Inc., making it the first ?MusicGIF provider on the popular social media app with the option to share the clips within a chat or Snap story.
TuneMoji's MusicGIFs combine GIFs with music for hyper compressed looping videos and is currently claims an audience of 20 million users. The partnership is enabled by Snap's new "SnapKit" platform for developers, which was launched earlier this summer.
“Adding music to GIFs is the next logical step in the evolution of visual communication,” said TuneMoji’s founder and CEO James Fabricant in a statement. “We initially started by creating TuneMojis ourselves, and quickly realized how much more effective it would be to empower a generation with the tools to produce their own MusicGIFs. That infinite creativity is what now fuels the TuneMoji network.”