Gracenote Expands Into India

vu3kkm/Getty Images
Mumbai, India skyline.

Gracenote, a Nielsen company, is expanding its database solutions into the complex music market of India.   

Unlike most Western catalogs, which center on data like artist, songwriter and recording, the Bollywood-heavy Indian music scene is complicated by an abundance of playback singers, actors, directors, lyricists and songwriters spread out across 1,000-plus films annually. Throw in India’s 22 official languages and you've got a data pileup.   

By launching its Global Music Data catalog there, Gracenote said it looks to "help solve India’s music data challenge by normalizing Artists, Albums and Recordings with a proprietary ID system that associates the right content with the right recording artists, actors and music directors" -- and in turn enable global and regional streaming services to deliver better search, discovery and navigation of India-based music for fans, regardless where they live.   

As a part of the solution, streaming services will have direct access to Gracenote’s latest music descriptor system, called Sonic Style, which classifies the "styles" of musical recordings across massive catalogs.‚Äč   

Digital streaming is experiencing a boom in India, underscoring the need for streaming services to have accurate and more easily searchable data. According to the IFPI, streaming revenues in India grew by 60 percent in 2017 -- outpacing all other Asian markets, including South Korea, China and Philippines.

"India is one of the fastest growing music markets in the world and also one of the most complex," said Brian Hamilton, general manager of music and auto at Gracenote. "With the strong ties to Bollywood, there are multiple singers, actors and directors on a single tag or field that creates metadata challenges. Gracenote is now applying its world-class ID structures, metadata standards and AI/machine learning skills to make Indian music more searchable and discoverable to help services drive engagement and interactivity with fans in India and around the globe."

Gracenote holds reference information for millions of movie and television listings and 200 million music tracks. Its Global Music Data solution is available in eight markets including the United States, Korea, Japan, Europe, Latin America, Australia, New Zealand and now India.