Over the last several months, L.A. Reid has been hard at work establishing his newest endeavor, Hitco Entertainment. The independent label, founded by the former Epic Records chairman/CEO alongside entrepreneur Charles Goldstuck, has been staffing up while signing about 15 artists, including Big Boi, DJ Holiday and Dinah Jane.
New York City got its first taste of what Hitco has to offer Thursday night at their showcase, The Hit List. Hosted by 1AM Entertainment CEO, YesJulz, the event was a festive affair that featured a snow cone station, a spread of hors d'oeuvres, free Hitco-branded portable cell phone chargers, and performances by several Hitco artists including Light Skin Keisha, Coca Vango, Brianna and more.
Draped in a white button-down shirt, dark colored pants and his trademark glasses, L.A. Reid appeared in good spirits, dancing to the tunes of his roster and taking pictures with several people in and around the VIP area. One of those artists, Klondike Blondie, spoke to Billboard about being apart of Hitco Entertainment. "Working with L.A. is so crazy and very lively, it's really insane getting to work with a legend like him. Everyday I'm just like, wow, this is really a dream come true," said Blondie. "He makes the vibe at Hitco feel more like a family than just a label. He keeps us motivated - even though it's business as usual, the family is there."